ARG Chairman Britt Beemer is the author of several books regarding strategic marketing and consumer behavior. They share his findings from millions of consumer interviews and hands-on experience with hundreds of companies over the past 30 years. No one understands more about how consumers think and the obstacles retailers and brands must overcome to generate a sale. Beemer’s focus is to help you drive growth in your business and stay ahead of your competition.

Predatory Marketing (1998)
Win market share. Learn ways to convince consumers that you out-perform the competition.

It Takes a Prophet to Make a Profit (2001)
Capitalize on 15 critical trends which are changing the rules of business.

The Customer Rules (2008)
The 14 indispensable, irrefutable, and indisputable qualities of the greatest service companies.

These titles are available for purchase at and other booksellers.

Recent Research

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